Save or Splurge: Body Wash

I'm a bar of Dial soap girl myself so I clearly go the cheapest route with this product. I know there is something to be said for conditioning your skin (but I just lotion after the shower). I also understand the needs of sensitive skin, and a gentle body wash can cost a little more than my cheap bar of soap.
I do understand spending a little extra for glowing skin, but breaking the $10 mark is just too much for me. Do you save or splurge on your body wash?
Pictured: Clean On Me Shower Gel, Soap & Glory, Target $9.99
Comments
I have tried the brand you feature here from target and don't like it... I guess I go for stuff from the Whole Foods product aisle... Aura Cacia, etc.
I love the stuff with essential oils, stuff from Lush, there are so many yummy ones out there, and Target doesn't ever seem to settle my gel/wash loves...(except maybe the so good you wan to eat it vanilla one...) even a $15 spa mint get from a spa can do wonders!!! and scrubs, wow, love, love, love the bamboo scrub from Desert Essence.