Save or Splurge: Eye Cream

Since lines around the eyes are a telltale sign of aging, the product will help me fight that. It also helps my eyes look a little brighter, even when I've neglected the proper amount of sleep.
There are countless eye creams out there, many with crazy high prices. Do you save or splurge on this beauty essential?
P.S. I don't mean to sound like an advertisement for Olay, but my mom has been using their products most of her life, and she looks fabulous so I trust them to do the same for me!
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