Save or Splurge: Shave Gel

When visiting my mom last, I used her new Skintimate Skin Therapy Lotionized Shave Gel for sensitive skin. Not only did it provide a nice shave, but it also wasn't kidding about being "lotionized." I didn't need to put lotion on my legs after shaving. This stuff was amazing.
It seems to run about 30 to 50 cents more than the other shave gels (and it's quite a bit more expensive if you're been using cheap men's shaving cream or no shave gel at all). While a few cents might now seem like much of a splurge, it's a splurge I've never made. However, when I ran out of shave gel yesterday, I excitedly headed to Target to purchase this amazing lotionized gel. (Although, it's on sale right now so I wasn't even tempted by the cheaper stuff).
Do you save or splurge on shave gel? Or is 50 cents so insignificant that you don't even consider it an issue?
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